Summary Report on Summer Online Promotions in the Russian Shoe and Clothing Industry
Recently, market research institutions analyzed the demand for clothing, footwear, and accessories during the summer promotion period in Russian online stores. The data compared the situation between July 1, 2023 and August 15, 2024. According to research results, during the reporting period, the purchase volume of clothing and footwear increased by 25% year-on-year, sales increased by 36%, and the average order amount increased by 9%, reaching 9660 rubles.
According to analysis, during this summer promotion period, Russians have the highest number of online purchases of shoes and clothing.
Among them, the purchase volume of shoe stores increased by 80% compared to the same period last year. The total payment amount has more than doubled, and the number of buyers has also significantly increased. The average order amount has increased by 21% to 6377 rubles.
The purchase volume of men's and women's clothing increased by 54% year-on-year during the reporting period. The sales revenue of this category increased by 51%, and the number of buyers increased by 27%. The average order amount remained almost unchanged, only decreasing by 2% to 10579 rubles.
The purchase volume of children's clothing also increased by 36% year-on-year. The total payment amount increased by 39%, and the number of buyers increased by 52%. The average order amount increased by 2% to 7789 rubles.
Analysts also pointed out that the purchasing volume of FamilyMart clothing stores increased by 11% year-on-year during the reporting period. Sales increased by 27%, but the number of buyers decreased by 8%. The average order amount increased by 14% to 9454 rubles.
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